Want to create an interactive transcript for this episode?
Podcast: Franchise Today
Episode: Profiling is Spot-on in Quest for Franchise Success
Description: "If only we could attract the right candidates to our franchise opportunity." This is a very familiar statement made by many franchise professionals. Truly, they couldn't be more spot-on, or could they? This week on Franchise Today co-hosts, Stan Friedman and Paul Segreto are joined by Rebecca Monet, President and Chief Scientist at Zoracle Profiles.Rebecca discusses how Zoracle provides science-based and market-validated profiling tools, including its Spot-on! Profile for the franchise marketplace. Further, she will discuss how Zoracle does not use personality tests and explains how its meta-analysis approach uses 5 complementary sciences within a single tool thus providing greater accur...