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Podcast: Franchise Today
Episode: Consumer Marketing - A Cornerstone of the Franchise Model
Description: After a very successful 4th Annual Franchise Legal Series on Franchise Today, up next is the Franchise Model Series - Consumer Marketing, Operations & Franchisee Relations, Franchise Sales & Development, and Technology in Franchising. The 4-part series begins this week and continues throughout the month of June.
In the first segment, the topic is Consumer Marketing and our guest is Ed Waller, VP CRM of CertaPro Painters and Chairman of the 2012 Franchise Consumer Marketing Conference. Show host, Paul Segreto and Ed discuss various factors of successful consumer marketing including target audiences, Â strategic messaging, media vehicles and much more.
 About Our Guest
Edward Wall...