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Podcast: Franchise Today
Episode: Brand Management Role in Franchising
Description: What is the value proposition of brand management to both franchisors and franchisees? This is the question that will be front and center this week on Franchise Today. Host, Paul Segreto will be joined by his guest, Sandy Lechner, Managing Partner of SproutLoud Media Networks and formerly CEO & Founder of Synergy Brand Management. A "Consumer Marketing Expert", Sandy will provide his insight and perspective on the important role brand management plays in franchising today. This segment of Franchise Today is part 4 of 4 in the Marketing Series "Promote Your Brand".
About Our Guest
Sanford (Sandy) Lechner is Managing Partner of SproutLoud...