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Podcast: Franchise Today
Episode: Customers See, Say & Do - The Experience Lives On
Description: 4-Part Marketing Series, Promote Your Brand Continues from the Customer Perspective
This week on Franchise Today, Steve Baxter, Senior Vice President of Worldwide Sales at Satmetrix joins host, Paul Segreto in the third part of the Marketing Series, promote Your Brand. Together they journey through customer service, customer expectations, and customer experience and show how they're actually all essential, if not key components of today's marketing.
About Our Guest
For the past six years, Steve has been intimately involved with the Net Promoter Score concept created by Satmetrix. He has over 22 years of experience in the enterprise software industry and is...