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Podcast: Franchise Today
Episode: "Promote Your Brand" Begins with Undercover Experience
Description: Franchise Today returns for a 4th year on Blog Talk Radio with a 4-part Franchise Marketing Series, "Promote Your Brand!"Â
In this premiere segment, host, Paul Segreto welcomes Steven Greenbaum, CEO at PostNet and most recent franchisor to go undercover on CBS hit show, Undercover Boss. This week's discussion focuses on Steven's experience on Undercover Boss and how that experience opened his eyes to additional ways to improve the PostNet brand and concept while also improving local and brand marketing efforts.
About Our Guest
Steven J. Greenbaum, CFE, has served as chief executive officer and director since he co-founded PostNet I...