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Podcast: Franchise Today
Episode: Social Media and Franchise Sales - Where's the Magic?
Description: This week on Franchise Today, Host, Paul Segreto focuses on why social media should not be viewed as some type of magic for franchise sales. Paul targets recent discussions within the LinkedIn franchise groups including efforts by Haagen-Daz Ice Cream and its Facebook "Boss" game, along with general questions about utilizing social media as a prime source for lead generation purposes.