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Podcast: Franchise Today
Episode: Integrated Franchise Marketing
Description: This week on Franchise Today, Host, Paul Segreto, welcomes Franchise Foundry CEO, Christian Faulconer. Paul and Christian will discuss various forms of Integrated Franchise Marketing and how IFM works within traditional marketing methods and processes. Through and in conjunction with a very wide variety of today’s unique, innovative tools and technology, including social media, IFM has proven very cost-effective. Paul and Christian will touch on Franchise Foundry's goals and objectives in attracting new partners through Integrated Franchise Marketing efforts.