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Podcast: Franchise Today
Episode: Integrating Marketing, Training and Support for Franchise Success
Description: This week co-hosts Paul Segreto and Joel Libava (aka The franchise King) continue to discuss driving sales at the unit level and how the effort should be integrated with franchise support and training.
As most franchise professionals are aware, Paul and Joel both have extensive experience within the franchise industry and frequently write about different aspects of franchising on their blogs, The Franchise King and franchisEssentials.
Each week, Paul and Joel focus on the world of franchising, franchise blogs, news and events. In addition, they explore new and unique franchise opportunities, and routinely discuss items of interest to franchisors and...