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Podcast: Franchise Today
Episode: Franchise Marketing: Addressing a Changing Mindset
Description: Co-hosts, Paul Segreto and Joel Libava, aka The Franchise King, continue to generate excitement each week on what has been dubbed, "The Bagel and Pasta Franchise Hour." This week they will discuss Franchise Marketing and address it from both the franchisor and franchisee perspectives. As consumers continue to research online brands' products and services, and even franchise opportunities, the franchise community must adapt accordingly by exploring and embracing new technologies in attracting today's consumer and tomorrow's franchise candidate.
As most franchise professionals are aware, Paul and Joel both have extensive experience within the franchise industry and frequently write about different...