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Podcast: Accelerate Your Business Growth
Episode: 80/20 Sales and Marketing
Description: Perry Marshall joins us to share his thoughts on how you can improve your results by implementing some simple, effective tactics. Perry is one of the world’s most expensive and sought-after business consultants. Clients seek his ability to integrate engineering, sales, art and psychology. He launched two movements in modern marketing. His Google AdWords books laid the foundations for the $100 billion Pay Per Click industry, and techniques he pioneered are standard best practices. He wrote the world’s best-selling book on web advertising, Ultimate Guide to Google AdWords. More recently, he’s turned “80/20” into a verb. 80/20 is not just a fac...