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Podcast: Accelerate Your Business Growth
Episode: Stop Selling and Start Leading
Description: Demanding buyers expect more from sellers. But what? Our preliminary research shows that sellers are more successful when they replace stereotypical sales behaviors with leadership behaviors. As a leader, you’ll align your actions with your behaviors. You’ll inspire your buyers instead of merely pitching them. You’ll challenge them and collaboratively co-create insights. You’ll encourage them to try new things and celebrate successes together. Best of all, you won't feel "icky" about selling. Learn more about this movement and how you can modify your behaviors to be more successful in connecting with buyers and closing more sales.<...