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Podcast: The Brand Marketing Show
Episode: Get the Inside Scoop on Black Friday 2024: What Worked & What Didn't
Description: Black Friday promos are finally over, and as we make the final push through to Christmas and the end of the calendar year, I wanted to share some insights and statistics around what worked and what didn't during this peak promo period. Â I'm going to share some of the data that's been released already from major Australian retailers as well as key eCommerce platforms. Â As well as the inside scoop on the marketing performance across our businesses and clients' businesses. Â Plus the trends around new vs. returning cus...