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Podcast: The Big Story
Episode: Why is interest in electric vehicles waning?
Description: There are more electric vehicles on the market than ever before. But, Canadian car shoppers are showing less interest in buying an E-V, citing a number of concerns that have always dogged the technology. Â In today's edition of the Big Story, host Mike Eppel is separating myths from reality and look at whether the automotive industry needs to look at its messaging to consumers. Â Today's guests: Jason Clifton, Partner, Electric Mobility Practice at E-Y Canada AND Erik Novak, Professor of Business and Sustainability at Seneca College and the editor of the Novak Report. Â
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