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Podcast: This Is Working with Daniel Roth
Episode: Turning Mattel around was not child's play for CEO Ynon Kreiz
Description: When Ynon Kreiz took over as CEO of Mattel, he became the company's fourth chief executive in four years. His three predecessors had all resigned. The storied, 80-year-old toy company was still a top brand, but it was fraying at the edges and it needed a fresh start, some new ideas, and someone who was willing to take some risks.Already a board member and a three-time CEO "drawn to perhaps maybe more complicated, more challenging situations," Kreiz had a brainstorm: Customers aren't really customers — they're fans. If you have enough of them, you have an audience. An...