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Podcast: Future Commerce
Episode: Employing the Highest Levels of Integrity, feat. Nilla Ali, SVP of Commerce at BuzzFeed
Description: We chat with Nilla Ali, the Senior Vice President of Commerce at BuzzFeed. Can content and commerce coexist within a platform? How does the shift into shopping digitally affect the way that retailers and advertisers reach to consumers?CONTENT AND COMMERCEThere has been an Increase in traffic and consumption on BuzzFeed during COVID-19.BuzzFeed Shopping has been introduced, a native checkout feature on BuzzFeed which optimizes a consumer’s experience and increases revenue for featured products.Creating content drives discovery and can enhance partnerships with retailers, providing an ease-of-use experience for consumers to...