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Podcast: Future Commerce
Episode: “The Plan Was Always to Go Back to Membership” - feat. Jeremy Cai - CEO at Italic
Description: We talk with Jeremy Cai, CEO of Italic. We discuss what Italic is and how it is different than other DTC brands today.ITALICItalic offers subscription memberships with access to a thousand plus products at-cost - stepping away from mark-up retailing.Italic is moving less in a brand specific, single category product direction and more into a value driven lifestyle.Italic’s ‘secret’ lies in partnering with manufacturers instead of treating them as vendors.WHY IT WORKSThree primary reasons people purchase from Italic:ValueDesignEthics/SustainabilityItalic thrives by being able to sell to everyo...