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Podcast: Future Commerce
Episode: Announcing NBCUniversal Checkout, Feat. Evan Moore, Vice President of Commerce Partnerships
Description: What is NBC Universal CheckoutNBC Universal Checkout is a native shopping experience embedding within any NBC content page.Whether it's a text based article, a static page, or even a video, it can be transformed into a native shopping experience. When the viewer encounters a product, they can click on the product to see more information about it, add it to a shopping cart, pay, and check out all without leaving the NBCU site.Context is really important during the experience - finding alignment between retailers with product and property within a piece of content within their...