Want to create an interactive transcript for this episode?
Podcast: Future Commerce
Episode: Rethinking Everlane on the Nine by Nine Report: Part 2 of Nine by Nine Retrospect
Description: What makes a brand meaningful? We sought to answer this question in our recent report, Nine by Nine: 81 Brands Changing Our World. In this episode, Part 2 of 2, we sit down and reflect on the report and the categories included. See Part 1: Episode 165: What Makes A Brand Meaningful?Purpose Driven BrandsPurpose driven brands are focused on having alignment with their worldview. They state a purpose behind their brand and provide that to their customers. They make it clear what kind of world they want to build and are actively working to a...