Want to create an interactive transcript for this episode?
Podcast: Future Commerce
Episode: Streamline and Simplify - feat. Keith Anderson, SVP of Strategy & Insights at Profitero
Description: What is Profitero?Profitero is a platform for eCommerce performance, measurement, analytics, and optimization for brands primarily in Europe, North America, and Asia.Profitero isn’t an agency, though it has similarities. Profitero doesn’t actually perform the work for the brands, but does create data and create tech to make that data valuable.Agencies have seemed to be expendable or interchangeable in the past. Profitero comes in to perform the “know-how” of an agency, but allows the work to be performed in-house. This allows for better visibility into the processes and its effectiveness.Some brands that Profitero works wi...