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Podcast: Future Commerce
Episode: "People Aren't Buying Into A Story, They're Buying Into A Community" - feat. Melanie Travis, CEO & Founder of Andie
Description: Brian chats with Melanie Travis, founder of Andie Swim. How has COVID affected Andie and similar direct to consumer brands? How might we shift our approach from product-centered advertising to building a direct brand-to-consumer relationship?  MELANIE AND THE CREATION OF ANDIE SWIM Melanie tells her history and experiences building up to creating Andie. Melanie’s experiences with brand storytelling and customer acquisition lead her to testing the waters for Andie with advertisements to feel out the market with her first 400 swimsuits, growing Andie into what it is today. ANDIE DURING COVID...