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Podcast: Future Commerce
Episode: The Skill Set of the Modern CMO (w/ Ian Leslie, Industry West)
Description: This week, Phillip talks with Ian Leslie, CMO at Industry West on topics that every CMO needs to know.
Show Notes:
Main Takeaways:
Ian Leslie, the Chief Marketing Officer at Industry West, joins in on today's episode.
The modern CMO goes beyond just driving awareness for your brand and relies on your knowledge of the tech stack and how to leverage that tech stack to reach customers that you need.
Ian gives some insider perspectives on what is working and not working when it comes to marketing for a...