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Podcast: Future Commerce
Episode: Bringing Commerce Closer: Audience First (w/ Evan Moore, NBC/Universal)
Description: "The intersection of content and commerce" asks the question - would you buy Cheesy Blasters while watching 30 Rock? Odds are, you would. And that's the bet that NBC/Universal is placing on investing in bringing DTC brands to their large audiences across their portfolio of original programming and content. From Goop to the Minions we go deep on the opportunity at hand with Evan Moore. Listen now!
Main Takeaways:
In today's episode, Brian and Phillip are joined by the Vice President of Content and eCommerce at NBCUniversal, Evan Moore.
Over-personalization has started to run rampant, so...