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Podcast: Future Commerce
Episode: Amazon: Equal Opportunity Addiction - an Interview with Kiri Masters, Author "Amazon for CMOs"
Description: Brands and consumers alike are addicted to Amazon. In this interview Kiri Masters, Author of "Amazon for CMOs", joins us to talk about her new book launch, how brands are battling addiction to the big-A, how consumers are being lured in with everything from advertising to QVC-style programming, and how everyone from Lady Gaga to Mitsubishi are competing for your attention on the world's biggest store.
Main Takeaways:
Today, Brian and Phillip are joined by Kiri Masters, the founder of Bobsled Marketing, author of the upcoming book Amazon for CMOs, and co-host of the Ecommerce...