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Podcast: Future Commerce
Episode: Focused Brands Find Their Audience (w/ Emily Singer, Chips + Dips)
Description: How do brands create retention strategies centered around content to keep their customers consistently purchasing? Emily Singer, the founder of consumer brand-focused newsletter Chips + Dip, joins the show to talk trends, brand analysis and how modern brands are using storytelling to create rich, immersive experiences for their customers.
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Main Takeaways:
Emily Singer, Marketing Manager at Alma and the Founder of the Chips + Dips newsletter, joins Brian and Philip on today's episode.
Brands are trending towards developing unique voices that automatically identify their target customers.Â
How do smaller b...