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Podcast: Future Commerce
Episode: The Attention Economy
Description: When brands like Outdoor Voices launch a new content platform it gets us thinking about retail-brands-turned-content-creators and begs the question: who is the winner in the attention economy? Do brands have what it takes to create engaging and timely content? Listen now!
##Main Takeaways:
In today's brand economy, everyone is expected to be a storyteller and have content play a large part in their retail strategy.Â
Brian and Phillip use their own experience as a guide and describe the qualities it takes to be a successful content creator.Â
In some cases, co...