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Podcast: Future Commerce
Episode: Trustwashing
Description: We ask the question - is social activism by brands virtue-signaling or tone-deaf marketing? Listen now!
Main Takeaways:
Woke-washing has become more and more prevalent in today's economy, where social awareness is a major selling point.
Are there ways to be socially conscious without completely being dedicated to a cause or movement?
Woke gatekeepers are the first to point out how brands are deviating from their message, even if those brands are putting in the extra work to remain socially conscious.
Is it possible for a discount store to...