Want to create an interactive transcript for this episode?
Podcast: Future Commerce
Episode: "Data-Driven Storytelling" - feat. Rachel Swanson, Method + Mode Research
Description: In the age of brands having veritable lakes of data, how do you action and champion the story behind the data - how do you use it to bring real insight into who your customer is and what she wants? In this episode we sit down with Rachel Swanson, founder of Method + Mode, a market research firm, to take some of Future Commerce's own medicine - to listen to our audience and learn from the data that was generated from our first-ever audience survey.
Show Notes:
Main Takeaways:
Future Commerce conducted an audience survey...