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Podcast: Future Commerce
Episode: Deep Fakes for Commerce: A New Era of Personalization for Retail
Description: CVS launches "Beauty Mark," its truth-in-advertising campaign; while AI is generating plausibly "real faces." Meanwhile, companies like SuperPersonal are putting customers into model try-on videos. Have "deep fakes" - AI algorithms that map faces and micro-expressions onto stock footage - come to retail? How can they help? How can they hurt?
Show Notes:
Main Takeaways:
Brian and Phillip are podcasting live from #Shoptalk2019!
Deep fakes are getting a little too real to be comfortable.
Personal body mapping for try-on is becoming a reality.
Can companies figure out...