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Podcast: Future Commerce
Episode: Gamifying Healthcare
Description: Healthcare is no game, but try telling insurance carriers that. Phillip gets manipulated into buying a denim jacket, innovation in fitness and fashion, Adobe "reinvents" fintech, and the guys go deep (real deep) on healthcare and insurance.
"LOL, jean jackets are still a thing"
Phillip got a new jean jacket
Moral of the story: even when you know what's happening to you, even when you know you're being manipulated but digital marketing, you still buy the product.Â
Brian suggests the inception theory of jean jacket marketing (perhaps Phillip watched Stranger Things 2?).
Pricing elasticity on an individual b...