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Episode: The Solution to Marketing Gone Bad
Description: Today's show is all about marketing. A woman tests out a local fitness franchise, has a horrible experience, and never returns. About three months later, she receives a marketing piece thanking her for being a loyal member. Meanwhile, another customer receives an email stating, "We've missed you! Recommit to your fitness plan and we'll give you a 10 percent discount on personal training." The problem is the customer is an active member who's been to the franchise three times a week for the last six months.
What happened? Both of these "marketing-gone-bad" examples did more harm than good by wasting a f...