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Episode: Social Media Tactics in Franchising
Description: Kevin Downs, Wireless Zone’s Director of Marketing. Founded in 1988 as "The Car Phone Store", Wireless Zone has become the nation's largest premium wireless retail franchisor and was ranked the No. 1 franchise in its category by Entrepreneur magazine. Every store is independently owned and operated, exclusively offering Verizon Wireless products and services. In 2009, the more than 400-unit franchise awarded more than 100 new franchise locations, setting a strong tone despite the rocky economy. Wireless Zone is a division of Automotive Technologies, Inc
Today’s show we will discuss social media tactics for franchisors including how to use the social media tools, how...