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Podcast: Unofficial Partner Podcast
Episode: UP443 What's Sport Selling? Ep1: Big Sugar, Big Pharma...Where's Big Sport?
Description: This is the first episode in a series of four podcasts made in collaboration with Redtorch, the research and creative agency thatโs been at the heart of Olympic sport for over 20 years, working for many of the key international federations. Weโve used Redtorch research insights several times on the podcast because they ask really good questions that seek to break the walls between the elite performance side of the industry and the participation, retail and sporting goods sectors.ย The idea for this podcast came from a conversation with Jonny Murch, Redtorch CEO, about a peculiar probl...