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Podcast: BRANDED
Episode: CMO Secrets: Reinventing Mercedes-Benz
Description: In this episode of Top CMO, Ben Kaplan sits down with Melody Lee, the Chief Marketing Officer of Mercedes-Benz USA, to explore how one of the world’s most iconic luxury brands is staying ahead in a rapidly evolving industry. Melody shares insights on balancing the brand’s storied heritage with cutting-edge innovation, from embracing electrification and autonomous driving to reaching new, diverse audiences in the U.S. market.
Drawing from her impressive career—spanning roles at Cadillac, Shiseido, and Herman Miller—Melody reveals how she’s navigating the challenges of redefining luxury, building brand relevance, and leverag...