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Podcast: Rec Tech: the Recruiting Technology Podcast
Episode: Ken Forrester Describes How He Uses Marketing Automation and Not an ATS to Collect Candidates
Description: Ken Forrester is President and Founder of A.W. Forrester Co. ...A.W. Forrester Co. is a niche agency recruitment firm that focuses in the commercial health insurance Industry. He started his recruitment career in 1990 as an agency recruiter – he’s received rookie of the year honors, top recruiter and highest placement fee awards. Ken believes His key to success is being able to incorporate non-recruitment solutions with traditional recruitment tactics. He is inbound certified through Hub Spot and an avid user of Mautic, a marketing automation platform – where he has developed a strategy for sourcing and nurturing prospective candidates. He als...