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Podcast: Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Episode: Episode 36: Enterprise Replatforming SEO with Carl Hendy
Description: In our 36th episode, we're joined by Carl Hendy (Director at Reddico), who is highly experienced in large-scale replatforming projects from an SEO perspective. Some of the topics we cover include project planning for a large migration, where things can go wrong, getting buy-in from key stakeholders, managing and quantifying risk and key tools to help projects.