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Podcast: If You Market
Episode: 3 Steps to Journey Mapping, with Jim Tincher
Description: Journey mappers are the cartographers of marketing. You don't create the journey, you discover it. This week on the If You Market Podcast we talk with Jim Tincher about Journey Mapping. Jim, is the Journey Mapper-In Chief at ‘Heart of the Customer’, Jim’s entire career has centered around customer experience and creating customer loyalty. He is an author, keynote speaker, and the 2nd person in the world to be certified as a customer experience professional. Learn more about your ad choices. Visit megaphone.fm/adchoices