Want to create an interactive transcript for this episode?
Podcast: How to Scale a Business
Episode: How Natalie Doyle Oldfield’s Trust-First Philosophy Overhauls Organizational Culture
Description: Hector welcomes Natalie Doyle Oldfield; an incredible author, coach, and speaker. Natalie shares her journey from navigating the 2008 market crash to developing a research-backed framework for building trust in business. She talks about the role of trust equity in solving common business challenges like client retention, sales slumps, and customer complaints, while breaking down her trust triangle model. Together, they explore how building trust can change organizations for the better and drive sustainable growth.Chapters00:00:00 - Opening the Gateway to Trust00:00:29 - From Marketing to a Market Crash00:02:19 - The Trust That Builds Businesses00:04:07 - A...