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Podcast: Road 2 Retail
Episode: Episode # 74 Interview with Neil FosterHow best to launch your DTC brand and when to consider brick & mortar retail distribution?
Description:
Episode # 74. This week veteran advertising executive Neil Foster (CEO of Agency Habitat) joins us on the Road 2 Retail podcast to share his thoughts and experiences with growing emerging brands. Please subscribe to the Road 2 Retail podcast at Apple podcasts, Spotify or our YouTube channel. Plus- give us a follow on LinkedIn.
On today's show Neil shares with us his views on the following topics:
- The importance of executing a 'soft launch' for a period of time to work out the bugs in your business model
- Understanding the need to drive awareness and trial early in a brand's...