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Podcast: The Revenue-Driven CMO
Episode: Ray Dalio’s “Principles” (For Modern Marketing Teams) with Ari Osur, Former CMO of iCIMS
Description: Want to discover proven marketing strategies to boost revenue, drive successful campaigns, and stay ahead of the competition? In this episode of Revenue Driven CMO, we sit down with marketing expert Ari Osur, former CMO of iCIMS. He is a seasoned leader with a proven track record at top companies like eBay, NBA, Epsilon, Forrester, and ADP. Ari tackles the current challenges facing marketers, including rising marketing costs, and how leveraging intent data and job mover data can fuel more targeted, high-impact campaigns. He emphasizes the value of taking calculated risks and remaining agile in a...