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Podcast: Franchise Today
Episode: Entrepreneur's Tracy Stapp Herold: Six Weeks to the 46th Annual Franchise 500!
Description: Tracy Stapp Herold is the special projects editor at Entrepreneur magazine. The Annual Franchise 500 is her MOST ANTICIPATED publications each year. It is Franchising’s equivalent of the Oscars, the Emmy’s, the Grammys, albeit minus the red carpet, but it is the Big Deal of the Year, when it comes to ratings. So, what goes into that pot of stew. How many data points are included and how are they massaged, measured and weighted. How much if any, has the changing nature of franchising influenced the curation of the data that drives the 500. Not that long ago, our industry was more Mom...