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Podcast: STR Data Lab™ by AirDNA
Episode: How to Use the Power of Social Media to Market Your Short-Term Rentals with Madison Rifkin
Description: In this episode of the STR Data Lab, Jamie Lane, chief economist at RDNA, interviews Madison Rifkin, CEO and founder of Mount. The discussion begins with an overview of Mount, a three-sided marketplace connecting hosts and property managers with their guests and local businesses. Madi emphasizes the importance of offering unique local experiences, rather than just focusing on the property itself. Jamie and Madi delve into her accidental entry into the short-term rental space and her pivot from scooter rentals to Mount's current model. Madi explains how Mount curates top 'hidden gems' for guests, i...