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Podcast: CEO Podcasts: CEO Chat Podcast + I AM CEO Podcast Powered by Blue16 Media & CBNation.co
Episode: IAM2313 - Fractional CMO Discusses on Prioritizing Marketing Strategies for Revenue Growth
Description: Peter Murphy Lewis is a fractional Chief Marketing Officer (CMO) with expertise in various industries, including travel, software, and media.Â
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Peter discusses how his business evolved, transitioning from a focus on strategy to a full-service marketing agency with a team of 15.
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He emphasizes that CEOs often need support in defining the right marketing strategy before diving into execution.
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Peter shares his honest marketing approach, acknowledging when something isn't working and being transparent about his plans.
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He explains the value of creating a strong culture with global talent, which can help scale a business while being more cost-effective.
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LinkedIn:Â Peter Murphy LewisÂ
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