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Podcast: The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Episode: Episode 996 – Reach Out… Reach Out and Touch Someone
Description:
In 1979, AT&T employed a marketing campaign aimed to soften AT&T’s image and promote long-distance calling as an essential part of everyday American life. It focused on “selling emotion” by emphasizing the human desire to connect with others. Phone numbers were designated to a person, an address, and even a desk when PBX systems were implemented at companies.
With the advent of computers and now AI, talking to a human is damn near impossible, especially if they don’t have your number in their contact system in their phone or VOIP system.
Wh...