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Podcast: Tech Talks
Episode: Authenticity and AI: Navigating the Future of Marketing and Customer Experience
Description: In today’s episode of Tech Talks David Savage is joined by returning guest, Jim Rudall from Intuit Mailchimp. The two discuss the critical role of marrying AI and authenticity in modern marketing; emphasizing the importance of maintaining customer loyalty whilst leveraging technological capabilities to enhance their experience in a manner that feels ‘right’. The interview touches on three main topics; AI as a capability enhancer, consumer expectations and the importance of loyalty.
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