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Podcast: The Unconventional Path: Entrepreneurship and Innovation Stories and Ideas.
Episode: EP-178 Stop Wasting Your Marketing Budget: Mastering Digital ROI with Jeff Greenfield
Description: Are you throwing away half of your advertising budget? In this episode of The Unconventional Path, hosts Bela Musits and Mike Wasserman sit down with serial entrepreneur Jeff Greenfield to discuss the evolving landscape of digital marketing and how businesses can maximize their marketing spend.Jeff Greenfield is the founder of Provalytics, a company dedicated to helping brands understand their metrics and stop wasting money on ineffective advertising. With over 20 years of experience in the digital space, Jeff explains how marketing has shifted from traditional avenues like the Yellow Pages and radio to the complex web of...