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Podcast: Business School with Sharran Srivatsaa
Episode: The Purpose of Marketing
Description: Most consumers now have access to a massive amount of knowledge about a brand's products and services. And consumer buying behavior is constantly evolving. So instead of just relying on your sales or marketing team to prepare elaborate marketing strategies, there are simple things you can do to boost your sales. But first, you have to understand the purpose of marketing and remember that there's nothing wrong with selling. People like to buy things that are good for them. So you should not be ashamed to sell, especially if you're sure that your product is what people need.Â