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Podcast: It's No Fluke
Episode: E117 Doug Busk: The Role of Humor in Marketing
Description: Doug Busk brings a builderâs perspective to marketing transformation based on a career that spans global brand product marketing, higher ed, and political organizing. Currently, heâs advising Google on their brand social media approach.
 While leading marketing at Emory, Doug multiplied the universityâs share of voice via social through the first phase of the pandemic --- catapulting it from 12th to 1st among topcompetitors. At Coca-Cola, he created and implemented the companyâs first global approach to social. The âHub Networkâ included a 20-person headquarters team serving over 2,000 brand marketers worldwide. Subsequently, Doug led Cokeâs c...