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Podcast: CEO Podcasts: CEO Chat Podcast + I AM CEO Podcast Powered by Blue16 Media & CBNation.co
Episode: IAM2317 - Journey to Franchise Broker: Insights & Strategies
Description: In this special episode, Gresham Harkless emphasizes the importance of finding a brand that aligns with a potential franchisee’s skills, especially marketing executives, and asks about opportunities to implement independent marketing strategies.
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Gresham discusses the challenges of understanding which candidates fit for specific brands, referencing a conversation with a brand founder who sought highly committed, "all-in" candidates rather than those looking for semi-absentee models.
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He mentions the format of the conference which includes speed round sessions and keynote speeches that provide valuable insights into the brand's strengths and weaknesses.
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He highlights the importance of leveraging external resources, such as assoc...