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Podcast: Accelerate Your Business Growth
Episode: Sales Differentiation
Description: To win deals at the prices you want, the needed strategy is differentiation. Mediocre salespeople say what they sell is the “best.” Top salespeople position “different” and lead their clients to say “best” without them ever uttering the word. Lee Salz shares insights from his new book.
Lee B. Salz is a leading sales management strategist and CEO of Sales Architects. A recognized expert in sales differentiation, he works with senior executives and business owners across all industries helping salespeople win more deals at prices they want. Lee is a sought-after speaker on sales differentiation, sales force development, hiring, onboarding, compensation...