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Podcast: 10x Talk
Episode: The Four Horsemen of Marketing | Richard Viguerie with Joe Polish on 10x Talk | Episode 90
Description: In this episode Joe Polish interviews Richard Viguerie, who is now 82 years old. Richard is the pioneer of political direct mail and a writer on politics. He has helped put more than a few presidents in the White House with the concepts he'll share in this interview. Today you can go inside the mind of one of the true experts in direct marketing. Here's a glance at what you'll learn from Richard in this episode: Why it's important to own a category in a marketplace Viguerie's Four Horsemen of Marketing for greater impact, influence, and contribution...